The youthfulness of the Sherco trademark,
born in 1998, contrasts with the growth that it has experienced during
this short, but intense, five-year period.
Born as a result of Marc Teissier's passion for trials, Sherco has carved a niche for itself among the leading manufactures in the trials market this success has been evident from the very beginning. This success can be contributed to Marc's ability to bring together a management team filled with experience and prestige in the field of trials.
The popularity of the Sherco brand among riders has allowed a fast, but methodical, expansion of the product line and the number of models offered. The number of trials motorcycles available was increased from one to four, including a special model designed for children. The model line will continue to be expanded for 2003 including an additional model for children as well as additional enduro models.
Early in 2002, Sherco obtained the HRD Company, thus stepping into the highly competitive 50 cc market. This coming fall, the second Sherco production plant, located in the French city of Nimes, will be inaugurated. This plant will be exclusively devoted to producing enduro and supermotard motorcycles with different cylinder displacements. The existing Sherco plant in Caldes de Montbui (Spain) will be devoted entirely to the manufacturing of trials models.
Today, Sherco has an important presence in 50 different countries throughout the five continents, with an estimated 2002 production of 5,000 motorcycles, of which 3,000 were trials motorcycles, the remaining were enduro and supermotard motorcycles. Sherco has an even more promising future, with an expanded 2003 model offering that will take full advantage of the opening of the new Nimes factory; this will allow us to create even more new product models. These new models will include the same quality and strengths that have come to be associated with the Sherco name.
All of the models have received new chassis components along with a totally redesigned frame that is made completely out of Chrome-Molybdenum. As for the graphics design, the color code has been changed to electric blue along with a fluorescent yellow that continues to enhance the strong Sherco identity.